A Concise Guide to Digital Graphic Design

What comes to mind when you hear the term digital graphic design? Could it be web design? Perhaps user experience (UX) or user interface (UI) design? Or maybe graphic design or something more professional like drawing or animation? It could be any or all at a time.

What is Graphic Design all about?

Digital graphic design is a broad term that contains a wide range of jobs and disciplines. It consists of planning out how people will interact with and see content on a digital interface. More than just designing visuals, digital designers create high-quality for various devices, considering elements such as user experience, interaction, and overall aesthetic balance.

Each of the responsibilities falling within the digital graphic design domain encompasses the core discipline of designing what users see on a screen. But the most widely accepted digital design roles have a more interactive element to their job. With technology quickly advancing, digital designers must keep their skills up to date to guarantee that the content they create can match the growing requirements of its users.

Difference between Graphic Design and Digital Graphic Design

Although people use the terms digital graphic design and graphic design interchangeably, there are some significant differences between the two roles. The mediums that the two positions deal with are the distinguishing element. Graphic designers create visuals for many channels, such as e-mail marketing or video banners, and work with digital and print media. Digital designers, on the other hand, deal entirely with digital content.

A more in-depth summary is that graphic designers invariably focus on precise graphics, such as infographics, logos, merchandise, brochures, marketing, and other ‘static’ visual assets. Digital designers, on the contrary, are known for creating full digital experiences with a focus on interaction, using techniques such as wireframing, user testing, and narrative.

Final Insights

Although digital graphic design is a nebulous, multi-dimensional discipline, with so much innovation happening in tech, it is hard to imagine why you would design for anything else. Whatever domain you choose to explore, one thing is sure: digital designing is immensely popular among businesses. To make the most of it for your organization, seeking the services of Whitevox - a renowned digital marketing agency, would be beneficial.

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