Digital PR is an online marketing tactic used by businesses to boost their online presence. A professional digital PR company networks with bloggers, influencers, and bloggers, and send online press releases to gain high-quality back links, social media mentions, and to increase SEO.
Here are some of the common types of digital PR strategy –
- Publishing articles online to obtain top back links
- Connecting with journalists and editors to gain back links
- Syndicating press releases and interesting content to gain press features
- Blogger outreach to gain mentions on relevant blogs
- Offline blogger or press events that aim to gain online coverage
- Syndicating and sharing info graphics
How Digital PR Benefits Your Business
- Increase SEO rankings
Publishing on high authority websites and getting links to your site can push you up the rankings for your target keywords. The higher up you rank on Google, the more traffic will come to your website.
- Increase Website Traffic
The more people reading about your products or services and sharing your content on social media, the more people there will be visiting your website. It is a wildfire, but you have to light it.
- Build Brand Trust
A digital PR company ensures your customers only see go of things when they type your business’s name into a search engine. Creating unique, engaging content and obtaining positive, unbiased reviews will foster your brand image over time. High-quality, useful, and fresh articles that SEO-friendly will signal to search engines that you are a reliable source of information. Having your products or service reviewed by bloggers will enhance trust in your brand.
- Produce Leads
A credible digital PR strategy should put your products in front of an appropriate and interested audience. The more people read about your products or service and click to your website, the more leads you will generate.
- Surge sales
A digital PR campaign helps you generate leads and interactive content on your website. Also, it helps to channelize those leads through a conversion funnel and convert them into forfeiting customers.